Newspapers, journalists, media and publications
Communication StrategyThe definition of a sound communication strategy, before any implementation, is essential to ensure success. Choosing the right tools, defining the measurable goals and stages of implementation and last but not least the contents and target base are all keys to include in the pre-phase of the project.
Building a press databaseAn essential part in the media communication strategy for effective media relations. A database of the press contacts should be updated regularly and matched to the customer market segments.
Editorial WatchThere are no good press relations without a good monitoring of the editorial programmes of the different media. With our monitoring software tools we can obtain good overviews of the editorial opportunities for our customers to present their products and services.
Press releasesInstitutional, product or application, a press release must obey precise rules as its nature (length, content) by its frequency and period of distribution. Also the choice of the magazine and the watch of the editorial planning are important factors in the editing and distribution.
Press kitsA Press kit or Media kit represents the true identity card of a company, it contains all the information for journalists to discover the company and its business and write a good story.
Organization of press conferencesTop achievements and major product launches, require "important communication flows."
Perfect moments to meet with the leading press in one big event.
Inviting the journalists, the choice of the venue and the logistics, QuintMark handles the entire operation.
On-site customer interviewInviting the the press at one of your customer sites to discover your tools and production processes and feed-back from the users, provides added value and credible information.
Organisation of interviews, 'press tour'Promote “one to one” contact with the journalists strengthens the relationship and makes it easier to transmit the message.
The interview can be by means of telephone, by a face-to-face meetings or in the form of a 'press tour', visiting the media experts in your line of business.
E-rpGenerate buzz on the Internet!
Internet and social media have become today important media vehicles, the e-rp are part of virtual marketing.
Principle: Fuelling a positive buzz 'on the web with the transmission of press releases to online media and / or articles / news and blogging.
Monitoring or press clippingImportant in an effective communication plan are measuring tools to search and collect magazine articles, both in on-line and printed press. Crucial to be able to measure your presence in the press and judge effectiveness of the programs.
See some examples
Public relations I Editorial I Graphic Design I Media strategy / Planning and Buying I Events I Marketing I e-Strategy
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